Heinen was discovered in Hyves by a scout for Salva Models. Shortly afterwards, she switched to Micha Models. She has since joined Women Management in Milan, Paris and New York, Select London, Dominique Brussels, UNO Barcelona and Place Hamburg.
In 2011, Heinen walked in the Victoria's Secret Fashion Show. Alongside Candice Swanepoel and Lais Ribeiro, Heinen then appeared in the commercial for the brand's underwear collection, Body by Victoria. She made her second appearance in the company's fashion show in 2012. In 2013 she was in the Victoria's Secret "multi way" bra commercial and walked in 2014 fashion show.
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