Ireland Baldwin signed with IMG Models in March 2013. In April 2013, Baldwin made her modeling debut in a swimwear editorial for the New York Post. In May 2013, Baldwin appeared in W Magazine's It Trend, It Girl feature. Baldwin was Vanity Fair's It Girl in June 2013, and was photographed by Patrick Demarchelier for the issue. Elle interviewed Baldwin in their September 2013 issue.The editorial accompanying the interview was photographed by Thomas Whiteside and styled by Joe Zee. She appeared in an editorial for DuJour magazine photographed by Bruce Weber.
Baldwin made her acting debut in the 2013 film Grudge Match, playing a younger version of Kim Basinger's character, Sally, in flashback scenes.
Ireland Baldwin – “138 Water” Bikini Photoshoot in Malibu